![]() Knowing how deeply each of these platforms reaches into the global online community is critical to your company’s social media marketing strategy. Social networking platforms are locked in a never-ending game of musical chairs.Įvery year, the whims of a fickle public, the introduction of new players, and shifting global trends trigger a shuffle in social media’s most important leaderboard.Īside from these shifts just being “generally quite interesting” to industry watchers, they’re also super useful for savvy digital marketers.
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